Over the last few years, the European Union, and US states like California have done a good job of passing consumer privacy laws, the GDPR and CCPA respectively. While neither law is perfect, they have been seen by many as steps in the right direction for putting a user’s personal data back in their control.
However, there is a downside to such legislation: It makes many consumers feel feel as though they can now let their guard down. They clicked “do not sell my data” and go about using sites like Facebook, Google, and others without a second thought.
There are two major problems with this line of thinking that should be addressed for both the casual user who thinks little about their privacy on a daily basis and the privacy advocate who does their best control what data these tech giants have about them.